Each one is a full home page, built end to end so it can be judged as a page rather than as a moodboard. Open them on a phone as well as a laptop. Every layout is responsive.
Direction one
Heavy display type, hard black outlines, flat colour bands and stickers. The loudest of the three. Interactive throughout: order builder, price dial, drag rails, a shoot day timeline.
Direction two
Soft, light and premium. Layered shadows, 24px cards, a rainbow gradient used sparingly as the only accent. Filterable work wall, service switcher, before and after, live calendar.
Direction three
Editorial and quiet. One serif italic against a clean sans, hard 2px ink shadows with no blur, lime as the single accent. The most restrained, and the easiest to write real copy into.