Direction four, the merge
Studio
Real copy throughout, from their own site. Portrait as the theme, carrying the five mechanics that only existed on Slush: the shader wheel, the shoot day on a rail, the crew call sheet, the five day arc, the format switcher, the Utah map and the brief builder. None of Slush's surface came with them. The wheel is outlined in the rainbow instead of ink.
Direction one
Slush
Heavy display type, hard black outlines, flat colour bands and stickers. The loudest of the four. Interactive throughout, and it now carries the wheel: a ring of work drawn as one shader, where the cards fuse and thread as they turn.
Direction two
Portrait
Soft, light and premium. Layered shadows, 24px cards, a rainbow gradient used sparingly as the only accent. Filterable work wall, service switcher, before and after, live calendar.
Direction three
Brainfish
Editorial and quiet. One serif italic against a clean sans, hard 2px ink shadows with no blur, lime as the single accent. The most restrained, and the easiest to write real copy into.